Monica McGrew of Xyience

StyleCareer.com Breaking Into and Succeeding as a Product Spokesmodel by Jennie S. Bev and Eric J. Leech features Monica McGrew of Xyience, Tyran Richard of Shirley of Hollywood and Playboy Centerfold March 2007, Heather Berman of Grey Goose, and Shannon Marie Codner of Coca Cola.

A spokesmodel is representing the population in general. It is true that people look to beauty and perfection when considering a product but they also consider how a product is going to work for them, not just a supermodel. This is where a spokesmodel can sometimes come in. They represent “real people” using the product and that’s an honesty that fits well with today’s craze of reality television and “you’re beautiful just as you are” talk shows.

In today’s market, there is now almost as much modeling work for the average looking person as there is for the stunning supermodel, and it is called commercial modeling. They need moms, dads, brothers, grandmas, and even school cafeteria lunch ladies.

All you need to do is take a look at a few lifestyle magazines to see the number of jobs that are being given to people who look like “real” people. It is true that a lot of spokesmodels still do resemble the classic, perfect face and perfect body as you will see within a couple of the featured profiles at the end of this book. In any publication, you can see examples of someone who has a wonderfully attractive look of her own without being in the realm of supermodel status.

Tyran Richard of Shirley of Hollywood and Playboy Centerfold March 2007